A Case Study:Marketing Accreditation

By jackdanderson

Case Study: Care Rehab

 

On May 28, 2008 Accreditation Helper (AH) received an email from Ed Barrett, VP Marketing, Care Rehab, www.carerehab.com  stating that they were looking for assistance in obtaining accreditation from CHAP.  Care Rehab offers a comprehensive line of safe, effective, easy-to-use, cutting edge medical devices, including traction products, electrotherapy products, biofeedback products and supplies, through a network of physical therapists and independent sales people.

 

 

Jack Anderson, CEO of AH contacted him and learned that their’s was an urgent need, due to a potential contract which required accreditation by September 15, 2008.  Jack suggested that The Joint Commission (TJC) accreditation would have a higher value to payers based on his experience negotiating contracts with payers such as Blue Cross, United, and Aetna.  Ed agreed to switch to TJC as the accrediting agency and signed a contract on June 26.

 

This was a large project with 10 users trained at Care Rehab using the step by step process and Internet delivery method of the AH system with a personal Helper, Jill Martin, assisting them. 

 

TJC assigned two surveyors for a five day survey due to the scope of the project.  At the end of this intensive survey Care Rehab had a perfect score with no Requirements For Improvement (RFI).  They were accredited as of September 12, 2008.

 

Ed said that they could have never made the deadline without AH tools, technology, and the support of their personal Helper, Jill Martin. They not only got that contract but have used their JCAHO accreditation as a tool to get several more contracts with private payers.

 

To protect this valuable asset Care Rehab has contracted for the Care, accreditation maintenance service from AH.  CMS and TJC both do unannounced surveys but with Care they are assured that are “Survey Ready” at all times.

 

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